Inbound marketing is a digital marketing method. The term was coined by HubSpot co-founders Dharmesh Shah and Brian Halligan back in 2006 and refers to a technique whereby the company becomes its own medium. Users are drawn to your website or blog by tempting them with powerful content instead of advertisement, the aim being to […]
Do people still write blogs in 2020?
A lot of people out there will tell you that blogging is already an outdated form of online communication. To go by the number of videos being published online these days you could almost be inclined to agree. But that’s where you’d be wrong. This is an article devised to get you blogging in 2020 […]
What may cause your website to crash?
What may cause your website to crash, making it unavailable to visitors? Having put a lot of time and effort into designing a website, thoughts then tend to turn only to referencing and conversion rates. But not enough thought is given to protecting it from crashing. After all, what’s the worst thing that could happen […]
A click that could prove costly?
As a general rule, SEA is used as soon as the website is launched, when SEO efforts are not yet paying off. In fact, SEA or SEM, Search Engine Advertising/Marketing is defined as paid referencing and SEO, Search Engine Optimization as natural referencing. With SEA, all you have to do is pay search engines to […]
Why it’s so important to be alerted when your site is down?
Has your site crashed… well, it’s not the end of the world is it? It is if you’re an e-merchant, as it’s turnover you’re losing out on.A website that’s down is like a physical store with the curtain closed! If it malfunctions or works slowly, you also lose money. Remember that 14% of your potential […]
The latest e-commerce trends
For some years now, e-commerce has been a major league player as far as sales in general are concerned. In China alone, 23% of retail sales today take place via websites. In the United States, 15% of all purchases were made entirely online in 2018, where online sales hit the $500 billion mark last year. […]
Don’t let a site failure ruin your holiday!
Today, booking your holiday on the Internet has become a matter of course and the travel sector is a major contributor to global e-commerce turnover. All the more reason for InternetVista to check the permanent availability of the websites of the main online holiday operators over one whole month. The sites with the best availability […]
How web outages impact your ROI?
“Downtime”, maintenance time, web outage… whatever you want to call them, the situation is the same: your website has stopped working. At that point, any Internet users are greeted with an error message and all your marketing efforts go up in smoke, because there is no way to convert them. Your AdWords campaigns, mailings or […]
The speed of your website impacts your sales
Today, sales are increasingly made online. Window shopping is an internet-based activity, as is the entire purchasing process, from picking the online store to paying for the basket. And everyone wants this experience to be as smooth as possible. The time your website takes to load, the website speed, has a direct impact on this […]
How could cyberattacks kill your business?
Neglecting your company’s cybersecurity can seriously damage your business. If you rely on funding from investors, most of them, only naturally, lose interest in vulnerable, pirated or cyber-attacked companies. The scandal that erupted over two major data breaches at Yahoo®, affecting a billion users, almost derailed Verizon®’s offer to acquire Yahoo. As a result, the […]