Slack is a collaborative working tool designed to facilitate communication between members of the same professional team. It is so popular that the company behind it is now valued at over $20 billion. If you’re looking for ways to ensure smooth communication within your company, consider Slack. Here’s everything you need to know about it. […]

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If your site is down, you really need to take immediate action. However, without being informed of an incident in good time, it isn’t easy to deal with the issue quickly. If your site remains unavailable, without the appropriate solutions and actions you will lose customers and money. So if this kind of situation strikes, […]

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online forms monitoring and testing

These days, forms are essential on the web, whether they are contact forms, registration forms, search forms or connection forms. In digital marketing, they are taking on a key role. Designed to collect data on site visitors, a contact form is comprised of several important components: the fields to be filled in and the submit […]

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Containers are essential solutions in the world of IT. They have brought about a significant change to the way applications are designed, boosting the productivity of today’s developers. This has resulted in easier deployment of their development environments, and, therefore, the more efficient and scalable deployment of their applications on any server. What are containers? How […]

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SEO trends for 2020

SEO trends and predictions for 2020

Without a doubt, 2019 was a year marked by the Google updates. In fact, this year we’ve seen several updates that have upset the results of this search engine, especially in the English-speaking blogosphere. This has sent ripples through the world of SEO (Search Engine Optimization) and will have a real impact on SEO in […]

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A checkout page like Amazon?

checkout process optimisation

A checkout page is a bit of a must if you want to convert prospects into customers on an e-commerce site. But optimizing it will not only generate a positive return on investment (ROI+) on your various marketing campaigns, but will also boost your turnover. Let us take you through the ins and outs of […]

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Beware of traffic peaks on your website

To much web traffic

Every year, e-commerce site owners and e-merchants have to contend with peak traffic periods on their online platforms. These periods correspond to important events such as sales, Black Friday or Christmas, and the resulting problems faced by the sites have to be dealt with every year. It is important to know that a traffic spike […]

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What is inbound marketing exactly?

inbound marketing

Inbound marketing is a digital marketing method. The term was coined by HubSpot co-founders Dharmesh Shah and Brian Halligan back in 2006 and refers to a technique whereby the company becomes its own medium. Users are drawn to your website or blog by tempting them with powerful content instead of advertisement, the aim being to […]

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