Beware of traffic peaks on your website

To much web traffic

Every year, e-commerce site owners and e-merchants have to contend with peak traffic periods on their online platforms. These periods correspond to important events such as sales, Black Friday or Christmas, and the resulting problems faced by the sites have to be dealt with every year. It is important to know that a traffic spike […]

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What is inbound marketing exactly?

inbound marketing

Inbound marketing is a digital marketing method. The term was coined by HubSpot co-founders Dharmesh Shah and Brian Halligan back in 2006 and refers to a technique whereby the company becomes its own medium. Users are drawn to your website or blog by tempting them with powerful content instead of advertisement, the aim being to […]

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Do people still write blogs in 2020?

why-blogging-in-2020

A lot of people out there will tell you that blogging is already an outdated form of online communication. To go by the number of videos being published online these days you could almost be inclined to agree. But that’s where you’d be wrong. This is an article devised to get you blogging in 2020 […]

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What may cause your website to crash?

outage can be happened to your website

What may cause your website to crash, making it unavailable to visitors? Having put a lot of time and effort into designing a website, thoughts then tend to turn only to referencing and conversion rates. But not enough thought is given to protecting it from crashing. After all, what’s the worst thing that could happen […]

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A click that could prove costly?

Monitor your landing pages

As a general rule, SEA is used as soon as the website is launched, when SEO efforts are not yet paying off. In fact, SEA or SEM, Search Engine Advertising/Marketing is defined as paid referencing and SEO, Search Engine Optimization as natural referencing. With SEA, all you have to do is pay search engines to […]

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The latest e-commerce trends

e-commerce trends 2019

For some years now, e-commerce has been a major league player as far as sales in general are concerned. In China alone, 23% of retail sales today take place via websites. In the United States, 15% of all purchases were made entirely online in 2018, where online sales hit the $500 billion mark last year. […]

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Don’t let a site failure ruin your holiday!

voyage-outage

Today, booking your holiday on the Internet has become a matter of course and the travel sector is a major contributor to global e-commerce turnover. All the more reason for InternetVista to check the permanent availability of the websites of the main online holiday operators over one whole month. The sites with the best availability […]

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How web outages impact your ROI?

outages impact your marketing ROI

“Downtime”, maintenance time, web outage… whatever you want to call them, the situation is the same: your website has stopped working. At that point, any Internet users are greeted with an error message and all your marketing efforts go up in smoke, because there is no way to convert them. Your AdWords campaigns, mailings or […]

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