The word “transaction monitoring” can be intimidating. Because it sounds technical and can scare off marketers… But in reality, it’s one of the most powerful way to improve your conversion funnel!
Appearances can be deceptive! This why we advise our users to monitor their site’s content. Monitoring your website is crucial but unfortunately it’s not enough. Because it only tells you if your site is UP or DOWN… But what if one part of your site’s content is missing?
January sales is one of the biggest event for the ecommerce, especially in Western Europe. After analyzing the web performance of 100+ top online retailers on Christmas, we decided to repeat the same analysis. Just like for our previous performance report, we looked at the same metrics: the uptime & speed.
We analyzed the web performance of + 100 e-commerce sites on christmas 2017 by focusing on 2 metrics: the uptime rate & the response time. And the result is pretty scary… 4.397 minutes of downtime! Don’t get yourself a headache, we’ve made the math for you. Those breakdowns represent 3 days and 1 hour of […]
21 hours and 38 minutes ! This is the total amount of downtime from the top online retailers on Black Friday 2017. Still not getting it, right? Let me rephrase it in a simpler way… People couldn’t buy from them because their site was down!
700.000.000$ ! That’s the amount of online sales Amazon made on Black Friday in 2015. Now imagine the impact, if their website was down for only 1 min… You think this never happens, right?