Are you still monitoring a simple URL? If the answer is YES, chances are, you’ve never heard of “content hacking” or “web scenario”! But those are monitoring features used by the most performing companies to measure and improve the user experience. And it goes way beyond simply monitoring your site uptime.
The word “transaction monitoring” can be intimidating. Because it sounds technical and can scare off marketers… But in reality, it’s one of the most powerful way to improve your conversion funnel!
Do you know what’s worst than downtime? Website defacement! Because when your content disappears, it’s like having no site at all… A few years ago, Vogue U.K went through an awkward situation.
Appearances can be deceptive! This why we advise our users to monitor their site’s content. Monitoring your website is crucial but unfortunately it’s not enough. Because it only tells you if your site is UP or DOWN… But what if one part of your site’s content is missing?
700.000.000$ ! That’s the amount of online sales Amazon made on Black Friday in 2015. Now imagine the impact, if their website was down for only 1 min… You think this never happens, right?