Online sales are still going strong. The sector is continuing to grow every year, driven by new trends. But opting for e-commerce means having to choose where to sell your products. Will you go for a customised e-commerce site or a marketplace? Take a good look at the main differences between these two options, their […]
A checkout page is a bit of a must if you want to convert prospects into customers on an e-commerce site. But optimizing it will not only generate a positive return on investment (ROI+) on your various marketing campaigns, but will also boost your turnover. Let us take you through the ins and outs of […]
Today, sales are increasingly made online. Window shopping is an internet-based activity, as is the entire purchasing process, from picking the online store to paying for the basket. And everyone wants this experience to be as smooth as possible. The time your website takes to load, the website speed, has a direct impact on this […]
Studies prove it. If an Internet user has to wait more than 3 seconds, they simply leave your website… and seeing as your competitor is often only a click away from you, that’s where they’re headed. Not exactly what you had in mind? Of course not, so what can you do about it? The first step […]
Are you still monitoring a simple URL? If the answer is YES, chances are, you’ve never heard of “content hacking” or “web scenario”! But those are monitoring features used by the most performing companies to measure and improve the user experience. And it goes way beyond simply monitoring your site uptime.
The word “transaction monitoring” can be intimidating. Because it sounds technical and can scare off marketers… But in reality, it’s one of the most powerful way to improve your conversion funnel!
Do you know what’s worst than downtime? Website defacement! Because when your content disappears, it’s like having no site at all… A few years ago, Vogue U.K went through an awkward situation.
Appearances can be deceptive! This why we advise our users to monitor their site’s content. Monitoring your website is crucial but unfortunately it’s not enough. Because it only tells you if your site is UP or DOWN… But what if one part of your site’s content is missing?
700.000.000$ ! That’s the amount of online sales Amazon made on Black Friday in 2015. Now imagine the impact, if their website was down for only 1 min… You think this never happens, right?