SEO trends for 2020

SEO trends and predictions for 2020

Without a doubt, 2019 was a year marked by the Google updates. In fact, this year we’ve seen several updates that have upset the results of this search engine, especially in the English-speaking blogosphere. This has sent ripples through the world of SEO (Search Engine Optimization) and will have a real impact on SEO in […]

Read more

Do people still write blogs in 2020?

why-blogging-in-2020

A lot of people out there will tell you that blogging is already an outdated form of online communication. To go by the number of videos being published online these days you could almost be inclined to agree. But that’s where you’d be wrong. This is an article devised to get you blogging in 2020 […]

Read more

What may cause your website to crash?

outage can be happened to your website

What may cause your website to crash, making it unavailable to visitors? Having put a lot of time and effort into designing a website, thoughts then tend to turn only to referencing and conversion rates. But not enough thought is given to protecting it from crashing. After all, what’s the worst thing that could happen […]

Read more

A click that could prove costly?

Monitor your landing pages

As a general rule, SEA is used as soon as the website is launched, when SEO efforts are not yet paying off. In fact, SEA or SEM, Search Engine Advertising/Marketing is defined as paid referencing and SEO, Search Engine Optimization as natural referencing. With SEA, all you have to do is pay search engines to […]

Read more

The latest e-commerce trends

e-commerce trends 2019

For some years now, e-commerce has been a major league player as far as sales in general are concerned. In China alone, 23% of retail sales today take place via websites. In the United States, 15% of all purchases were made entirely online in 2018, where online sales hit the $500 billion mark last year. […]

Read more

Don’t let a site failure ruin your holiday!

voyage-outage

Today, booking your holiday on the Internet has become a matter of course and the travel sector is a major contributor to global e-commerce turnover. All the more reason for InternetVista to check the permanent availability of the websites of the main online holiday operators over one whole month. The sites with the best availability […]

Read more

How web outages impact your ROI?

outages impact your marketing ROI

“Downtime”, maintenance time, web outage… whatever you want to call them, the situation is the same: your website has stopped working. At that point, any Internet users are greeted with an error message and all your marketing efforts go up in smoke, because there is no way to convert them. Your AdWords campaigns, mailings or […]

Read more

The speed of your website impacts your sales

Website speed is crucial for your sales

Today, sales are increasingly made online. Window shopping is an internet-based activity, as is the entire purchasing process, from picking the online store to paying for the basket. And everyone wants this experience to be as smooth as possible. The time your website takes to load, the website speed, has a direct impact on this […]

Read more