«Call to action» is a marketing term that is often abbreviated to CTA. It is a button an Internet user can click on to be redirected to a content offer for example. The «call to action» button is used as part of the Inbound Marketing strategy to allow a simple visitor to be converted into […]
In the web development industry, the three-letter term «API» rears its head time and again. To put it in simple terms, it is a program that allows two applications to communicate with each other. This API is invisible to the Internet user, yet they actively use it whenever they use web services. What exactly is […]
The health crisis has given a real boost to e-commerce. The French have become dab hands at online shopping and e-tailers are doing their best to improve the shopping experience. Among the plethora of online stores out there, some sites however, still stand out. Who are these big players in e-commerce? Amazon Amazon wins the […]
E-commerce is still on the rise and the health crisis has only fast-tracked its development. This is forcing E-tailers to take a good look at how they acquire and retain customers. To put them on the right track, marketers are rolling out new strategies, which they tout as being «more modern». But what exactly are […]
Several situations can cause a spike in traffic to your website, a successful communication campaign for one. Although this is a good thing for the company, the sudden surge in traffic can trigger a computer system failure, bringing the site down for some time. Find out how to prepare for a web traffic spike and […]
Security certificates or SSL certificates play an important role in the success of online business. They allow your server to guarantee the security of data transmitted to or received from other servers. These certificates have a lifetime and must be updated regularly. If a certificate has expired, users will receive a security warning from the browser, bringing […]
Online sales are still going strong. The sector is continuing to grow every year, driven by new trends. But opting for e-commerce means having to choose where to sell your products. Will you go for a customised e-commerce site or a marketplace? Take a good look at the main differences between these two options, their […]
Running SaaS or Software as a Service is not just about setting it up. Ensuring that the software are optimised is just as important to make sure they are attractive and enable you to develop your activities. To do this, Internetvista also gives you several indicators to evaluate the performance of your SaaS. Before exploring […]
DDOS or Distributed Denial of Service is a computer attack designed to make a service unavailable. This cyber attack is a very real threat for organizations whose information system is connected to the Internet. However, DDOS is becoming more and more common. Not only is it one of the most powerful computer attacks, but it […]
Progressive Web Applications are better known by the acronym PWA in English, which stands for Progressive Web App. This is a brand new form of application and the very fact that it’s so recent makes it still quite difficult to define. Not easily phased, we’ll try to define here what PWAs are. We’ll take you […]
