What is inbound marketing exactly?

inbound marketing

Inbound marketing is a digital marketing method. The term was coined by HubSpot co-founders Dharmesh Shah and Brian Halligan back in 2006 and refers to a technique whereby the company becomes its own medium. Users are drawn to your website or blog by tempting them with powerful content instead of advertisement, the aim being to […]

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The latest e-commerce trends

e-commerce trends 2019

For some years now, e-commerce has been a major league player as far as sales in general are concerned. In China alone, 23% of retail sales today take place via websites. In the United States, 15% of all purchases were made entirely online in 2018, where online sales hit the $500 billion mark last year. […]

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How web outages impact your ROI?

outages impact your marketing ROI

“Downtime”, maintenance time, web outage… whatever you want to call them, the situation is the same: your website has stopped working. At that point, any Internet users are greeted with an error message and all your marketing efforts go up in smoke, because there is no way to convert them. Your AdWords campaigns, mailings or […]

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