Without a doubt, 2019 was a year marked by the Google updates. In fact, this year we’ve seen several updates that have upset the results of this search engine, especially in the English-speaking blogosphere. This has sent ripples through the world of SEO (Search Engine Optimization) and will have a real impact on SEO in […]
A checkout page is a bit of a must if you want to convert prospects into customers on an e-commerce site. But optimizing it will not only generate a positive return on investment (ROI+) on your various marketing campaigns, but will also boost your turnover. Let us take you through the ins and outs of […]
In recent years, website security has loomed large, prompting major web platforms such as WordPress and powerful search engines such as Google to roll out various updates. This should be taken as a sign for website owners, as well as those who wish to create their own websites, to follow suit. This security is best […]
Every year, e-commerce site owners and e-merchants have to contend with peak traffic periods on their online platforms. These periods correspond to important events such as sales, Black Friday or Christmas, and the resulting problems faced by the sites have to be dealt with every year. It is important to know that a traffic spike […]
Inbound marketing is a digital marketing method. The term was coined by HubSpot co-founders Dharmesh Shah and Brian Halligan back in 2006 and refers to a technique whereby the company becomes its own medium. Users are drawn to your website or blog by tempting them with powerful content instead of advertisement, the aim being to […]
A lot of people out there will tell you that blogging is already an outdated form of online communication. To go by the number of videos being published online these days you could almost be inclined to agree. But that’s where you’d be wrong. This is an article devised to get you blogging in 2020 […]
What may cause your website to crash, making it unavailable to visitors? Having put a lot of time and effort into designing a website, thoughts then tend to turn only to referencing and conversion rates. But not enough thought is given to protecting it from crashing. After all, what’s the worst thing that could happen […]
As a general rule, SEA is used as soon as the website is launched, when SEO efforts are not yet paying off. In fact, SEA or SEM, Search Engine Advertising/Marketing is defined as paid referencing and SEO, Search Engine Optimization as natural referencing. With SEA, all you have to do is pay search engines to […]
Has your site crashed… well, it’s not the end of the world is it? It is if you’re an e-merchant, as it’s turnover you’re losing out on.A website that’s down is like a physical store with the curtain closed! If it malfunctions or works slowly, you also lose money. Remember that 14% of your potential […]
For some years now, e-commerce has been a major league player as far as sales in general are concerned. In China alone, 23% of retail sales today take place via websites. In the United States, 15% of all purchases were made entirely online in 2018, where online sales hit the $500 billion mark last year. […]
