{"id":1824,"date":"2018-04-04T09:14:43","date_gmt":"2018-04-04T08:14:43","guid":{"rendered":"https:\/\/blog.internetvista.com\/?p=1824"},"modified":"2018-06-12T14:28:45","modified_gmt":"2018-06-12T13:28:45","slug":"how-transaction-monitoring-improve-funnel","status":"publish","type":"post","link":"https:\/\/blog.internetvista.com\/de\/how-transaction-monitoring-improve-funnel\/","title":{"rendered":"How transaction monitoring helps to improve your conversion funnel?"},"content":{"rendered":"<p>The word <strong>&#8220;transaction monitoring&#8221; <\/strong>can be intimidating.<\/p>\n<p>Because it sounds technical and can scare off marketers&#8230;<\/p>\n<p>But in reality, it&#8217;s one of the most powerful way to improve your <a href=\"https:\/\/www.crazyegg.com\/blog\/website-conversion-funnel\/\" target=\"_blank\" rel=\"noopener\">conversion funnel<\/a>!<!--more--><\/p>\n<p>Whether you sell products or services online, you want visitors to <strong>take specific actions<\/strong> on your site: Sign-up for a newsletter, fill-out a contact form or even make a purchase.<\/p>\n<p>As shown in the image below, they go through several steps before converting:<\/p>\n<p>&nbsp;<\/p>\n<h4><a href=\"https:\/\/s3.amazonaws.com\/ceblog\/wp-content\/uploads\/2018\/03\/08194218\/sample-funnel.jpg\" target=\"_blank\" rel=\"https:\/\/conversionxl.com\/blog\/funnel-analysis\/ noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"conversion funnel website\" src=\"https:\/\/s3.amazonaws.com\/ceblog\/wp-content\/uploads\/2018\/03\/08194218\/sample-funnel.jpg\" alt=\"how does a conversion funnel looks like\" width=\"568\" height=\"369\" \/><\/a><\/h4>\n<p><strong>But what if one part or your funnel is broken?<\/strong><\/p>\n<p>Well, you might notice it after seeing the gap in Google Analytics&#8230; but this will be too late!<\/p>\n<p>We already discussed\u00a0<strong><a href=\"https:\/\/blog.internetvista.com\/en\/ecommerce-monitoring-tips\/#why-monitoring-ecommerce\">the importance of monitoring your site<\/a><\/strong> uptime. In this article, I&#8217;ll show you how transaction monitoring helps to improve your funnel and give you 3 concrete examples to use on your business!<\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Here&#8217;s a quick overview of what you&#8217;ll learn:<\/span><\/span><\/p>\n<ul>\n<li><strong><a href=\"#reasons\">Why is it crucial to monitor your funnel?<\/a><\/strong><\/li>\n<li><strong><a href=\"#definition\">How does &#8220;transaction monitoring&#8221; work?<\/a><\/strong><\/li>\n<li><strong><a href=\"#examples\">3 concrete examples to use for your business<\/a><\/strong><\/li>\n<\/ul>\n<p>[alert type=&#8221;success&#8221; icon-size=&#8221;hide-icon&#8221;]\u23f1 <strong>Estimated reading time:\u00a0<\/strong>04 min 25[\/alert]<\/p>\n<h2 id=\"reasons\">Why monitoring your funnel is crucial?<\/h2>\n<h3>Because downtime is a silent killer&#8230;<\/h3>\n<p>Converting visitors into customers is hard! The constant challenge for any digital experts is to bring enough traffic and make sure the funnel is optimized in order to increase the conversion rate.<\/p>\n<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">But what if visitors can&#8217;t perform the desired action?\u00a0<\/span><\/p>\n<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Like confirming an order or submitting a form on your site&#8230; The problem is that visitors<\/span>\u00a0won&#8217;t tell you about it and will simply <strong>go to your competitors<\/strong>!<\/p>\n<p>You will end up with<strong> frustrated users and sales opportunity loss!\u00a0<\/strong>A recent study actually showed that website crashes is one of the main <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\">reason for cart abandonments<\/a> on e-commerce sites.<\/p>\n<h4><a href=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/card-abandonment-reasons.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1861 size-large\" title=\"card-abandonment-reasons\" src=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/card-abandonment-reasons-1024x656.png\" alt=\"reasons why customers don't proceed to checkout on ecommerce site\" width=\"640\" height=\"410\" srcset=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/card-abandonment-reasons-1024x656.png 1024w, https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/card-abandonment-reasons-300x192.png 300w, https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/card-abandonment-reasons-768x492.png 768w, https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/card-abandonment-reasons.png 1562w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/h4>\n<h3>And only testing a single URL is not enough!<\/h3>\n<p><strong>Your visitors are not static&#8230;<\/strong><\/p>\n<p>They don&#8217;t magically convert by landing on your &#8220;thank you&#8221; page.\u00a0\u00a0<span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">No, instead they go from one page to another, make multiple clicks and then eventually convert.<\/span><\/p>\n<p>Monitoring each page of your funnel separately is useless!<\/p>\n<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">As there are multiples actions, only\u00a0<\/span>checking a\u00a0<strong><a href=\"https:\/\/www.internetvista.com\/en\/result-list-internet-monitoring.htm\">server response code<\/a><\/strong> with a simple &#8220;PING&#8221; is not enough. That&#8217;s the reason why using a transaction monitoring becomes handy!<\/p>\n<h2 id=\"definition\">How does transaction monitoring work?<\/h2>\n<p>Transaction monitoring allows you to <strong>simulate the visitor interaction<\/strong>\u00a0on your site&#8230; automatically!<\/p>\n<p>Based on a defined scenario, internetVista will try to access to multiple pages and take actions on your website&#8230; just like a user.<\/p>\n<p>If we take an an e-commerce site for instance, this could be <strong>replicating the entire buying process<\/strong> from choosing a product to confirming a purchase.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Here&#8217;s how it works (for each step):<\/strong><\/span><\/p>\n<ul>\n<li>Is the page accessible?<\/li>\n<li><strong><span style=\"color: #339966;\">If yes:<\/span> <\/strong>How long does it take to load?<\/li>\n<li><strong><span style=\"color: #ff0000;\">If no:<\/span><\/strong>\u00a0The process stops &amp; an alert is sent<\/li>\n<\/ul>\n<p><strong><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">The benefits?<\/span><\/strong><\/p>\n<p>For each step of your funnel, you <span style=\"text-decoration: underline;\">know exactly <\/span>if visitors can access\u00a0and how long it takes to load!<\/p>\n<p><a href=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/transaction-monitoring-process.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2008\" src=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/transaction-monitoring-process.png\" alt=\"how does transaction monitoring work?\" width=\"960\" height=\"540\" srcset=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/transaction-monitoring-process.png 960w, https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/transaction-monitoring-process-300x169.png 300w, https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/transaction-monitoring-process-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<p>[alert type=&#8221;success&#8221; icon-size=&#8221;hide-icon&#8221;]<strong>Want to monitor your conversion funnel? <\/strong><a href=\"mailto:support@internetvista.com?subject=Monitoring transactionnel info\">Shoot us an email!<\/a>[\/alert]<\/p>\n<h2 id=\"examples\">3 Transaction monitoring examples<\/h2>\n<p>Transaction monitoring can be used for any <a href=\"https:\/\/en.wikipedia.org\/wiki\/Website#Types\">type of website<\/a>, not only for the e-commerce. Below, you&#8217;ll find the 3 most common usages that we see from the most performing companies.<\/p>\n<p><span style=\"text-decoration: underline;\">Transaction monitoring answers to questions like:<\/span><\/p>\n<ul>\n<li><a href=\"#1\"><strong>Is your lead form really working? (B2C+B2B)<\/strong><\/a><\/li>\n<li><a href=\"#2\"><strong>Can people buy on my website? (E-commerce)<\/strong><\/a><\/li>\n<li><a href=\"#3\"><strong>Can my users access to my platform? (SaaS)<\/strong><\/a><\/li>\n<\/ul>\n<h3 id=\"1\">\u00a0#1: Monitor your lead form submission<\/h3>\n<p><a href=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/average-lead-generation-rates-by-industry-2017.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1886 size-large\" title=\"average lead conversion rate \" src=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/average-lead-generation-rates-by-industry-2017-1024x617.png\" alt=\"lead generation conversion rate per industry in 2017\" width=\"640\" height=\"386\" srcset=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/average-lead-generation-rates-by-industry-2017-1024x617.png 1024w, https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/average-lead-generation-rates-by-industry-2017-300x181.png 300w, https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/average-lead-generation-rates-by-industry-2017-768x462.png 768w, https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/average-lead-generation-rates-by-industry-2017.png 1038w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>From 2% to 6% for all industries.<\/p>\n<p>That&#8217;s the\u00a0<a href=\"https:\/\/www.smartinsights.com\/lead-generation\/lead-generation-analytics\/average-landing-page-conversion-rates-for-lead-generation\/\">average conversion rate<\/a> for lead form submission. To increase your chances to see your rate going higher, we suggest you to monitor your sign-up process.<\/p>\n<p>This way you&#8217;ll be sure to <strong>never miss any leads<\/strong> thanks to a web form working properly! internetVista is fully capable to simulate the submission of data for a contact or submission form<strong>.<\/strong><\/p>\n<p><strong>\ud83d\udca1\u00a0<span style=\"text-decoration: underline;\">Pro tip:<\/span><\/strong>\u00a0Add a <a href=\"https:\/\/blog.internetvista.com\/en\/site-content-monitoring\/#tip1\">matching sentence<\/a> when simulating your form!<\/p>\n<h3 id=\"2\">#2: Check the buying process (for e-commerce)<\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/speed-matters-moz-study.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1922 size-large\" title=\"ecommerce on site engagement\" src=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/speed-matters-moz-study-1024x497.jpg\" alt=\"average on site engagement metrics for ecommerce sites\" width=\"640\" height=\"311\" srcset=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/speed-matters-moz-study-1024x497.jpg 1024w, https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/speed-matters-moz-study-300x146.jpg 300w, https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/speed-matters-moz-study-768x372.jpg 768w, https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/speed-matters-moz-study.jpg 1600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Reducing the average load time by 1.6 seconds would increase annual revenue growth by 10%. This is what wolfgang digital found after <a href=\"https:\/\/www.wolfgangdigital.com\/blog\/e-commerce-kpi-benchmarks-study-2017\/\">analyzing 143 millions ecommerce sites.<\/a><\/p>\n<p><strong>But what&#8217;s the point of having a fast website if it&#8217;s not accessible?<\/strong><\/p>\n<p>Our recent reports showed that, in average big ecommerce sites were <a href=\"https:\/\/blog.internetvista.com\/en\/webperf-ecommerce-january2018\/#3\">down 2 hours\/month!<\/a> While online retailers have <strong><a href=\"https:\/\/blog.internetvista.com\/en\/ecommerce-monitoring-tips\/#tips\">critical pages they should watch<\/a>,\u00a0<\/strong>monitoring the buying process should be a priority!<\/p>\n<p><strong>\ud83d\udca1\u00a0<span style=\"text-decoration: underline;\">Pro tip:<\/span>\u00a0<\/strong>Add an extra check &amp; be alerted when your <a href=\"https:\/\/blog.internetvista.com\/en\/site-content-monitoring\/#tip3\">product is out of stock!<\/a><\/p>\n<h3 id=\"3\">#3: Test the login area (for SaaS)<\/h3>\n<p><a href=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/canva-down.png\" target=\"_blank\" rel=\"https:\/\/twitter.com\/alexis_martial\/status\/933355399478210560\/photo\/1 noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2135 size-large\" title=\"canva down\" src=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/canva-down-1024x998.png\" alt=\"canva replying on twitter about website outage\" width=\"640\" height=\"624\" srcset=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/canva-down-1024x998.png 1024w, https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/canva-down-300x292.png 300w, https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/canva-down-768x749.png 768w, https:\/\/blog.internetvista.com\/wp-content\/uploads\/2018\/04\/canva-down.png 1270w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Are you running a SaaS business?<\/p>\n<p>Then, bear this in mind: When your login area is down, you\u00a0<strong>prevent customers to complete their job!<\/strong><\/p>\n<p>A few months ago, I needed to use Canva for creating and designing images but I couldn&#8217;t log myself&#8230; the site was down. Result? The <a href=\"https:\/\/twitter.com\/alexis_martial\/status\/933355399478210560\/photo\/1\" target=\"_blank\" rel=\"noopener\">outage lasted 3 hours<\/a> and I had to postpone my task!<\/p>\n<p><b>\ud83d\udca1\u00a0<\/b><span style=\"text-decoration: underline;\"><strong>Pro tip:<\/strong> <\/span>Test your sign-up process too!<\/p>\n<h3>Don&#8217;t stop at only monitoring your funnel!<\/h3>\n<p>You shouldn&#8217;t limit yourself to the above examples.<\/p>\n<p>Because the idea behind transaction monitoring is, to improve the user experience on your site!<\/p>\n<p><strong>Here&#8217;s what we suggest to simulate:<\/strong><\/p>\n<ul>\n<li>Newsletter confirmation<\/li>\n<li>An online booking<\/li>\n<li>Product research (e-commerce)<\/li>\n<li>Onboarding process (SaaS)<\/li>\n<li>Your imagination is the limit&#8230;<\/li>\n<\/ul>\n<p>[alert type=&#8221;success&#8221; icon-size=&#8221;hide-icon&#8221;]<strong>Need help to monitor your conversion funnel? <\/strong><a href=\"mailto:support@internetvista.com?subject=Monitoring transactionnel info\">Shoot us an email!<\/a>[\/alert]<\/p>\n<h2>Conclusion<\/h2>\n<p>Making assumptions is dangerous.<\/p>\n<p>Does your login, sign up or check-out flows work smoothly without issue?<\/p>\n<p>Those are serious questions digital experts should be able to answer. Because when you don&#8217;t, you&#8217;re not only killing the user experience on your site but also missing a lot of sales opportunities!<\/p>\n<p><strong><a href=\"https:\/\/www.internetvista.com\/en\/website-transaction-monitoring.htm\">Transaction monitoring<\/a><\/strong> is a must have for any business running online. Because it allows you to test crucial interactions\u00a0on your site and to react fast when something goes wrong.<\/p>\n<p><strong>Stop &#8220;assuming&#8221; everything works&#8230; instead start checking it!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The word &#8220;transaction monitoring&#8221; can be intimidating. Because it sounds technical and can scare off marketers&#8230; But in reality, it&#8217;s one of the most powerful way to improve your conversion funnel!<\/p>\n","protected":false},"author":4,"featured_media":1936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,17,12],"tags":[34,35,36],"class_list":["post-1824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-e-commerce-monitoring","category-monitoring-tips","tag-webdev-manager","tag-marketer","tag-web-project-manager"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Transaction Monitoring Helps to Improve the Conversion Funnel? internetVista<\/title>\n<meta name=\"description\" content=\"The term &quot;transaction monitoring&quot; can be dauting, especially for marketers. 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