{"id":883,"date":"2018-01-04T11:18:31","date_gmt":"2018-01-04T10:18:31","guid":{"rendered":"https:\/\/blog.internetvista.com\/?p=883"},"modified":"2018-05-28T08:47:40","modified_gmt":"2018-05-28T07:47:40","slug":"christmas-2017-ecommerce","status":"publish","type":"post","link":"https:\/\/blog.internetvista.com\/ar\/christmas-2017-ecommerce\/","title":{"rendered":"The Breathtaking Stats of E-commerce on Christmas! [Report]"},"content":{"rendered":"

We analyzed the web performance<\/strong> of + 100 e-commerce sites on christmas 2017 by focusing on 2 metrics: the uptime rate & the response time.<\/p>\n

And the result is pretty scary… 4.397 minutes of downtime!<\/strong><\/p>\n

Don’t get yourself a headache, we’ve made the math for you.<\/p>\n

Those breakdowns represent 3 days and 1 hour of shortfall in terms of online sales! Just like for black friday<\/a>, we’ve monitored the most visited e-shops in Belgium, France and in the USA. And what we’ve found is breathtaking!<\/p>\n

Here is a summary of what we’ve discovered:\u00a0<\/strong><\/p>\n

    \n
  1. 44% of the sites<\/strong> monitored went down<\/li>\n
  2. The belgian online retailers lost 2 days<\/strong> of online sales<\/li>\n
  3. Kr\u00ebfel.be<\/strong> was inaccessible during 15 hours<\/li>\n
  4. 68%<\/strong> have an average response time of 0,5 second<\/li>\n
  5. H&M is the fastest site to load (0,09 second)<\/strong><\/li>\n<\/ol>\n

    No time to go through the whole study?<\/strong><\/p>\n

    Click directly below to discover:<\/p>\n

      \n
    • What’s the global web performance?<\/strong><\/a><\/li>\n
    • How reliable are the top e-commerce sites?<\/strong><\/a><\/li>\n
    • Who has the best user experience?<\/strong><\/a><\/li>\n<\/ul>\n

      Now, you may be wondering… Is my website listed in the report?<\/p>\n

      Let’s find out together!<\/p>\n

      [alert type=”success” icon-size=”hide-icon”]\u23f1Estimated reading time: <\/strong>6 minutes and 3 seconds[\/alert]<\/p>\n

      What’s the global web performance?<\/h2>\n

      44% of the online stores went down!<\/h3>\n

      According to a study made by Adobe Digital<\/a>, 12th December is the busiest day for the online retailers in Belgium. There is indeed a huge spike observed in terms of trafic and transactions generated on that day. Ecommerce News Europe listed the “shopping days”<\/a> per country in Europe.<\/p>\n

      Out of 130 sites monitored, 58 faced major breakdowns on their site during the holiday season. In the graphic below, we notice that “Belgium” is mostly the one who suffered the most when it comes to “downtime”.<\/p>\n

      But this result should be handled with kid gloved!<\/strong><\/p>\n

      When diving further into the data, only 3 out of 10 most impacted sites are actually belgian owned. The rest are “cross-borders” websites from France, Germany and Netherlands.<\/p>\n

      72% <\/a>of the 100 most visited e-shops in Belgium are foreign sites!<\/h4>\n

      \"web<\/a><\/p>\n

      [alert type=”success” icon-size=”hide-icon”]Click here<\/a> to discover the web performance of 130 online stores! \ud83d\udcca<\/strong>[\/alert]<\/p>\n

      68% load under 0,5 second<\/h3>\n

      Generally speaking, most of the sites monitored had a pretty decent speed score. 90 out of 130 had an average response time of 0,493 second, which is a good performance!<\/p>\n

      According to Akamai, 2 seconds of response time<\/a><\/strong> seems to be the treshold for online retailers.<\/p>\n

      But this was back in 2009… and in 2018, the consumers have less patience!<\/p>\n

      If you truly want to optimize the user’s experience, we recommend you to have a web page response time between 0.100 and 0.500 second. In fact, only 1 site out of 130<\/strong> has a response time exceeding 3 seconds!<\/p>\n

      It’s not “OK” if your online store takes more than 1.5 second to load!<\/h4>\n

      \"e-commerce<\/a><\/p>\n

      [alert type=”success” icon-size=”hide-icon”]Click here<\/a> to access to the complete list of the e-commerce sites monitored!\u00a0\ud83d\udcca<\/strong>[\/alert]<\/p>\n

      How reliable are the top e-commerce sites?<\/h2>\n

      Kr\u00ebfel was down for more than 15 hours!<\/h3>\n

      With an average uptime rate of 97,3%, the belgian electronic retailer faced major disruptions on his online store. The biggest breakdown was detected on 5th December in the morning. The website displayed an error code<\/a> “no response”<\/strong> and was not accessible during more than 1 hour!<\/p>\n

      The 5 biggest outages spotted:<\/h4>\n
        \n
      1. Kr\u00ebfel:\u00a0<\/strong>05\/12 \u2013 1 hour 4min \u2013\u00a0No response<\/span><\/li>\n
      2. Monoprix:<\/strong>\u00a011\/12 \u2013 2 hours 6min \u2013 No response<\/span><\/li>\n
      3. H&M:<\/strong>\u00a012\/12 \u2013 4 hours 4min \u2013\u00a0service unavailable (503)<\/span><\/li>\n
      4. Eldi:\u00a0<\/strong>06\/12 \u2013 5 hours 24min \u2013 No response<\/span><\/li>\n
      5. C&A:\u00a0<\/strong>13\/12 \u2013 4 hours 11min \u2013\u00a0Not found (404)<\/span><\/li>\n<\/ol>\n

        In the graphic here below, we realize that those outages probably hurt them pretty bad in terms of sales loss! Especially when we know the direct impacts<\/a> that downtime can have on your turnover.<\/p>\n

        \"total<\/a><\/p>\n

        <\/h3>\n

        <\/h3>\n

        Other major outages spotted around the web<\/h3>\n

        \"nintendo<\/a><\/p>\n

        Source: Kotaku<\/a><\/p>\n

        Nintendo e-shop down during 3 hours on christmas!<\/h4>\n

        The japanese game editor must had big cold sweat after facing a worldwide outage on christmas. While the Nintendo Switch was one of the top 5 selling products on cyber monday<\/a>, the gamers were unable to neither access or buy from the online store.<\/p>\n

        Fully aware of the issue, Nintendo posted the incident status on Twitter. The outage started aroud 5 p.m and ended on 8 p.m (GMT+1).<\/p>\n

        \n

        We apologize for any issues you may be experiencing with Nintendo eShop. We are working on it and hope to have this resolved soon.<\/p>\n

        \u2014 Nintendo of America (@NintendoAmerica) 25 d\u00e9cembre 2017<\/a><\/p><\/blockquote>\n