{"id":3651,"date":"2019-05-10T07:56:21","date_gmt":"2019-05-10T06:56:21","guid":{"rendered":"https:\/\/blog.internetvista.com\/how-do-i-boost-my-website-speed\/"},"modified":"2019-05-14T09:48:51","modified_gmt":"2019-05-14T08:48:51","slug":"how-do-i-boost-my-website-speed","status":"publish","type":"post","link":"https:\/\/blog.internetvista.com\/ar\/how-do-i-boost-my-website-speed\/","title":{"rendered":"How do I boost my website speed?"},"content":{"rendered":"<p>The <strong>speed of your website <\/strong>is the first impression users will have of your business, and that\u2019s a fact. When it comes to the user experience, this is your first, and last, chance to get it right. A slow website is one of the most frustrating things for users.According to one <a href=\"https:\/\/neilpatel.com\/blog\/loading-time\/\">KISSmetrics study<\/a> by Neil Patel, 47% of users expect <strong>your site to respond in less than 2 seconds<\/strong>.<\/p>\n<blockquote><p><span class=\"notranslate\"><span lang=\"EN-GB\">A slow site therefore costs you money<\/span><\/span>.<\/p><\/blockquote>\n<p><span class=\"notranslate\"><span lang=\"EN-GB\">A fast website really does translate into a more satisfactory return rate, a lower bounce rate, improved conversion rates, better engagement, a higher search-ranking, etc<\/span><\/span>.<\/p>\n<p><span class=\"notranslate\"><b><span lang=\"EN-GB\">Optimizing your website speed will have a direct positive impact <\/span><\/b><span lang=\"EN-GB\">on your marketing as well as your sales. Even as far back as 2006, Jeff Bezos was already claiming that a 100 ms improvement in the speed of the Amazon website saw a 1% increase in turnover<\/span><\/span>.<\/p>\n<blockquote><p><span class=\"notranslate\"><span lang=\"EN-GB\">Now that\u2019s an argument for working on your website speed and here are some tips to help you along<\/span><\/span>.<\/p><\/blockquote>\n<h2><span class=\"notranslate\"><span lang=\"EN-GB\">Preamble: so how fast is your website speed<\/span><\/span>?<\/h2>\n<p><span class=\"notranslate\"><span lang=\"EN-GB\">The first thing you need to do is use a tool to <b>measure your response time<\/b>. We recommend <\/span><\/span><span lang=\"EN-GB\"><a href=\"https:\/\/www.internetvista.com\/en\/test-your-website.htm\">internetVista<\/a><\/span><span class=\"notranslate\"><span lang=\"EN-GB\">.&nbsp;<\/span><\/span><span class=\"notranslate\"><span lang=\"EN-GB\">This KPI will give you a clear picture of the changes you make and prove what you have gained in the process<\/span><\/span>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3599 size-full\" src=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2019\/04\/online-check-fr.jpg\" alt=\"\" width=\"983\" height=\"406\" srcset=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2019\/04\/online-check-fr.jpg 983w, https:\/\/blog.internetvista.com\/wp-content\/uploads\/2019\/04\/online-check-fr-300x124.jpg 300w, https:\/\/blog.internetvista.com\/wp-content\/uploads\/2019\/04\/online-check-fr-768x317.jpg 768w\" sizes=\"auto, (max-width: 983px) 100vw, 983px\" \/><\/p>\n<p><span class=\"notranslate\"><span lang=\"EN-GB\">Each time you optimize your site, you will be able to do the BEFORE and AFTER test yourself<\/span><\/span>.<\/p>\n<h2>#1: <span class=\"notranslate\"><span lang=\"EN-GB\">Optimize the weight of images<\/span><\/span><\/h2>\n<p><span class=\"notranslate\"><span lang=\"EN-GB\">Everyone loves an eye-catching image. E-commerce sites can hardly do without them, as a bunch of fantastic photos boosts the conversion and engagement rate. The bad news is that image files are often big, <b>slowing down a website<\/b><\/span><\/span>.<\/p>\n<p><span class=\"notranslate\"><span lang=\"EN-GB\">One good practice is therefore to optimize the images. The best way is to <b>reduce the size and weight of the image without compromising quality<\/b>. Tools are available to help you in this process, guiding you through the right file format and compression<\/span><\/span>:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.jpegmini.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">JPEG Mini<\/a><\/li>\n<li><a href=\"http:\/\/imageoptim.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ImageOptim<\/a><\/li>\n<li><a href=\"http:\/\/optipng.sourceforge.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">OptiPNG<\/a><\/li>\n<\/ul>\n<p><span class=\"notranslate\"><span lang=\"EN-GB\">Another way to survive in this <i>responsive <\/i>world is to use the HTML attributes of an image to present the best image to the user according to the display properties: &lt;sizes&gt; and &lt;srcset&gt;.<\/span><\/span><\/p>\n<h2>#2: <span class=\"notranslate\"><span lang=\"EN-GB\">Use a CDN (Content Delivery Network)<\/span><\/span><\/h2>\n<p><span class=\"notranslate\"><span lang=\"EN-GB\">A content distribution network or CDN is a set of web servers distributed over various geographical locations and delivering web content (images, resources, etc.) to Internet users <b>according to their location<\/b><\/span><\/span>.<\/p>\n<p><span class=\"notranslate\"><span lang=\"EN-GB\">When all the content on your site comes from a single server and the load (the number of users or the number of requests) increases, the response time for each user will also increase<\/span><\/span>.<\/p>\n<p><span class=\"notranslate\"><span lang=\"EN-GB\">What\u2019s more, a user who is physically \u201ca long way\u201d from your server also experiences a sluggish response, slowing down in line with the distance<\/span><\/span>.<\/p>\n<p><span class=\"notranslate\"><span lang=\"EN-GB\">This is where a CDN comes in to play by deploying <b>&#8220;caching&#8221;.<\/b><\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3608 size-full\" src=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2019\/04\/what-is-a-cdn.png\" alt=\"\" width=\"700\" height=\"467\" srcset=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2019\/04\/what-is-a-cdn.png 700w, https:\/\/blog.internetvista.com\/wp-content\/uploads\/2019\/04\/what-is-a-cdn-300x200.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span class=\"notranslate\"><span lang=\"EN-GB\">If you want to use a CDN, your best bet is to start off with a visit to<\/span><\/span><span lang=\"EN-GB\">&nbsp;<\/span><span lang=\"EN-GB\"><a href=\"https:\/\/www.maxcdn.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MaxCDN<\/a> <\/span><span class=\"notranslate\"><span lang=\"EN-GB\">and <\/span><\/span><span lang=\"EN-GB\"><a href=\"https:\/\/www.cloudflare.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cloudflare<\/a><\/span><span class=\"notranslate\"><span lang=\"EN-GB\">.<\/span><\/span><span lang=\"EN-GB\">&nbsp;<\/span><span class=\"notranslate\"><span lang=\"EN-GB\">Both of these solutions will tell you everything you need to know about CDNs. Once CDN is up and running, you can quickly<\/span><\/span><span class=\"notranslate\"><b><span lang=\"EN-GB\">gain speed<\/span><\/b><\/span><span lang=\"EN-GB\">, all that for<\/span><span class=\"notranslate\"><span lang=\"EN-GB\">only a few minutes of work<\/span><\/span>.<\/p>\n<h2>#3: <span class=\"notranslate\"><span lang=\"EN-GB\">Make use of CSS Sprites<\/span><\/span><\/h2>\n<p><span class=\"notranslate\"><span lang=\"EN-GB\">In the previous paragraphs, we explain that using images puts the brakes on website performance.<\/span><\/span><span lang=\"EN-GB\">I<\/span><span class=\"notranslate\"><span lang=\"EN-GB\">f you use a lot of small images, loading these images will take a long time. In this case, it is worth your while to <b>put all these images into one bigger image <\/b>and display a portion of this bigger image via CSS: the entire image is hidden except for the desired section between the coordinates<\/span><\/span>.<\/p>\n<p><span class=\"notranslate\"><span lang=\"EN-GB\">This limits the number of times the browser needs to access to the server.<\/span><\/span><span class=\"notranslate\"><span lang=\"EN-GB\">A good example is to group all the action icons of a web application into a \u201csprite\u201d image;<\/span><\/span><span lang=\"EN-GB\">&nbsp;<\/span><span class=\"notranslate\"><span lang=\"EN-GB\">you save time and everything also becomes more legible<\/span><\/span>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3614\" src=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2019\/04\/css-sprites.png\" alt=\"\" width=\"436\" height=\"203\" srcset=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2019\/04\/css-sprites.png 436w, https:\/\/blog.internetvista.com\/wp-content\/uploads\/2019\/04\/css-sprites-300x140.png 300w\" sizes=\"auto, (max-width: 436px) 100vw, 436px\" \/><\/p>\n<h2>#4: <span class=\"notranslate\"><span lang=\"EN-GB\">Minimize the number of CSS and Javascript files<\/span><\/span><\/h2>\n<p><span class=\"notranslate\"><span lang=\"EN-GB\">If your web pages are linked to a number of JavaScript and CSS files, each visit to your pages can generate a lot of HTTP requests (one per file). Each of these queries is handled individually by the user and can very quickly cause a traffic jam on your web server and slow down the user experience<\/span><\/span>.<\/p>\n<p><span class=\"notranslate\"><span lang=\"EN-GB\">We therefore recommend <b>grouping files into one single file <\/b>for Javascript and another for all the CSS files<\/span><\/span>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3619\" src=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2019\/04\/CSS-and-JS-Minification-Tools.png\" alt=\"\" width=\"1100\" height=\"460\" srcset=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2019\/04\/CSS-and-JS-Minification-Tools.png 1100w, https:\/\/blog.internetvista.com\/wp-content\/uploads\/2019\/04\/CSS-and-JS-Minification-Tools-300x125.png 300w, https:\/\/blog.internetvista.com\/wp-content\/uploads\/2019\/04\/CSS-and-JS-Minification-Tools-768x321.png 768w, https:\/\/blog.internetvista.com\/wp-content\/uploads\/2019\/04\/CSS-and-JS-Minification-Tools-1024x428.png 1024w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/p>\n<p><span lang=\"EN-GB\">W<\/span><span class=\"notranslate\"><span lang=\"EN-GB\">e also advise you to \u201cminify\u201d, i.e., <b>decrease their respective weight<\/b><\/span><\/span><span class=\"notranslate\"><span lang=\"EN-GB\">by removing empty areas, unnecessary characters, etc. For a helping hand<\/span><\/span>:<\/p>\n<ul>\n<li><a href=\"https:\/\/gruntjs.com\">Grunt<\/a><\/li>\n<li><a href=\"https:\/\/www.minifier.org\">Minify<\/a><\/li>\n<li><a class=\"external\" href=\"https:\/\/webpack.js.org\/\">Webpack<\/a><\/li>\n<\/ul>\n<h2>#5: <span class=\"notranslate\"><span lang=\"EN-GB\">Enable compression<\/span><\/span><\/h2>\n<p><span class=\"notranslate\"><b><span lang=\"EN-GB\">The smaller your files, the faster your pages will be loaded!<\/span><\/b><\/span><span class=\"notranslate\"><span lang=\"EN-GB\">File compression is one of the easiest mechanisms to set up if you want to reduce loading times.<\/span><\/span><span lang=\"EN-GB\">\u201cSimply\u201d<span class=\"notranslate\">enable compression on your web server with GZIP for example<\/span><\/span>.<\/p>\n<p><span class=\"notranslate\"><span lang=\"EN-GB\">Today, most web servers are configurable so that<\/span><\/span><span class=\"notranslate\"><b><span lang=\"EN-GB\">files can be compressed before sending them to the browser<\/span><\/b><\/span><span class=\"notranslate\"><span lang=\"EN-GB\">and all modern browsers are able to unzip those same files in order to use them<\/span><\/span>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3626\" src=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2019\/04\/enable-gzip-compression.jpg\" alt=\"\" width=\"1036\" height=\"490\" srcset=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2019\/04\/enable-gzip-compression.jpg 1036w, https:\/\/blog.internetvista.com\/wp-content\/uploads\/2019\/04\/enable-gzip-compression-300x142.jpg 300w, https:\/\/blog.internetvista.com\/wp-content\/uploads\/2019\/04\/enable-gzip-compression-768x363.jpg 768w, https:\/\/blog.internetvista.com\/wp-content\/uploads\/2019\/04\/enable-gzip-compression-1024x484.jpg 1024w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/><\/p>\n<p>The first step is to&nbsp;<a href=\"https:\/\/www.whatsmyip.org\/http-compression-test\/\">check your website<\/a> and then adjust the <a href=\"https:\/\/kinsta.com\/knowledgebase\/enable-gzip-compression\/\">configuration of your server<\/a> if necessary.<\/p>\n<h2>#6: <span class=\"notranslate\"><span lang=\"EN-GB\">Put your files in cache<\/span><\/span><\/h2>\n<p><span class=\"notranslate\"><span lang=\"EN-GB\">Caching by the browser is a way of boosting the loading speed of your web pages<\/span><\/span>.<\/p>\n<p><span class=\"notranslate\"><span lang=\"EN-GB\">Caching means using a buffer to store information that the browser (or an application) will no longer have to load afterwards.<\/span><\/span><span class=\"notranslate\"><span lang=\"EN-GB\">These are usually so-called \u201cstatic\u201d resources that do not change or not significantly: images, videos, CSS or Javascript files<\/span><\/span>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3641\" src=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2019\/05\/caching-web.png\" alt=\"\" width=\"400\" height=\"182\" srcset=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2019\/05\/caching-web.png 400w, https:\/\/blog.internetvista.com\/wp-content\/uploads\/2019\/05\/caching-web-300x137.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p><span class=\"notranslate\"><span lang=\"EN-GB\">Browser caching is useful for all items that do not change;<\/span><\/span><span lang=\"EN-GB\">&nbsp;<\/span><span class=\"notranslate\"><span lang=\"EN-GB\">the static elements are then available in the browser and no longer need to be downloaded each time. This speeds up the site for users who visit multiple pages of your site or who come back on a regular basis. Moreover, this technique relieves your server and therefore increases the overall website site<\/span><\/span>.<\/p>\n<p>If you use an Apache web server, you have two modules to start and configure:&nbsp;<a href=\"https:\/\/httpd.apache.org\/docs\/2.4\/mod\/mod_headers.html\">mod_headers<\/a> and <a href=\"https:\/\/httpd.apache.org\/docs\/2.4\/mod\/mod_expires.html\">mod_expires<\/a><\/p>\n<p><span class=\"notranslate\"><span lang=\"EN-GB\">Aa a general rule, these two modules are already enabled, you just have to configure them<\/span><\/span>.<\/p>\n<h2>#7: <span class=\"notranslate\"><span lang=\"EN-GB\">Reduce redirects<\/span><\/span><\/h2>\n<p><span class=\"notranslate\"><span lang=\"EN-GB\">Redirections are often useful when you move or delete pages from your website and remove broken links.<\/span><\/span><span class=\"notranslate\"><span lang=\"EN-GB\">A 301 is better than a 404<\/span><\/span> \ud83d\ude09<\/p>\n<p><span class=\"notranslate\"><span lang=\"EN-GB\">Unfortunately, <b>redirects generate additional HTTP requests<\/b><\/span><\/span><span lang=\"EN-GB\">, <\/span><span class=\"notranslate\"><span lang=\"EN-GB\">which have a negative impact on performance<\/span><\/span>.<\/p>\n<p><span class=\"notranslate\"><span lang=\"EN-GB\">We therefore advise you to eliminate all redirects that are not necessary.<\/span><\/span><span lang=\"EN-GB\">&nbsp;<\/span><span class=\"notranslate\"><span lang=\"EN-GB\">The <\/span><\/span><span lang=\"EN-GB\"><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\">Screaming Frog<\/a> <\/span><span class=\"notranslate\"><span lang=\"EN-GB\">tool can help you spot your redirects<\/span><\/span>.<\/p>\n<h2>#8: <span class=\"notranslate\"><span lang=\"EN-GB\">Use a quality web host<\/span><\/span><\/h2>\n<p>The hosting of your website is also essential to ensure good website performance.&nbsp;Web hosts are chosen in line with your actual requirements: a simple site, a web application, an e-commerce site &#8230;&nbsp;&nbsp;&nbsp;<strong>Depending on your needs<\/strong>, just pick the one that best suits you;&nbsp;but make sure that what it offers you is what you get.Feel free to compare, test and also use your <a href=\"https:\/\/www.internetvista.com\/en\/home-website-and-internet-services-monitoring.htm\"><strong>internetVista<\/strong> <strong>monitoring<\/strong><\/a>&nbsp;solution as an independent trusted third party that will<strong>give you a concrete grasp of the performance metrics<\/strong>&nbsp;(mainly availability and response time).<\/p>\n<h2>#9: <span class=\"notranslate\"><span lang=\"EN-GB\">Monitor speed over time<\/span><\/span><\/h2>\n<p><span class=\"notranslate\"><span lang=\"EN-GB\">Speed \u200b\u200bwill become one of your indicators to watch;<\/span><\/span><span lang=\"EN-GB\">&nbsp;<\/span><span class=\"notranslate\"><span lang=\"EN-GB\">we therefore advise you to use a<\/span><\/span><span lang=\"EN-GB\">&nbsp;<a href=\"https:\/\/www.internetvista.com\/en\/how-does-monitoring-service-work.htm\">SaaS tool<\/a> <\/span><span class=\"notranslate\"><span lang=\"EN-GB\">that keeps track of your website speed at all times. By monitoring your site, you\u2019ll have the finger on the pulse of your website\u2019s good health and spot a downturn in your response time at all times<\/span><\/span>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3633\" src=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2019\/05\/average-response-time.jpg\" alt=\"\" width=\"595\" height=\"220\" srcset=\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2019\/05\/average-response-time.jpg 595w, https:\/\/blog.internetvista.com\/wp-content\/uploads\/2019\/05\/average-response-time-300x111.jpg 300w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/p>\n<h2>Conclusion<\/h2>\n<p><span class=\"notranslate\"><span lang=\"EN-GB\">This article is not intended to be exhaustive, but it does give you some tips and tricks to<\/span><span lang=\"EN-GB\">&nbsp;<\/span><b><span lang=\"EN-GB\">improve the response time and speed of your website. <\/span><\/b><span lang=\"EN-GB\">It&#8217;s hard not to overstress the importance of having a fast website, as speed ready does matter given its impact on SEO, on the user experience, on your turnover, and more&#8230; so<\/span><\/span>:<\/p>\n<blockquote><p><span class=\"notranslate\"><span lang=\"EN-GB\">quickly implement these tips and don\u2019t forget: <b>you won\u2019t know until you measure!<\/b><\/span><\/span><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The speed of your website is the first impression users will have of your business, and that\u2019s a fact. When it comes to the user experience, this is your first, and last, chance to get it right. A slow website is one of the most frustrating things for users.According to one KISSmetrics study by Neil [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78,79],"tags":[],"class_list":["post-3651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-2","category-monitoring-tips-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How do I boost my website speed? - internetVista Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.internetvista.com\/ar\/how-do-i-boost-my-website-speed\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do I boost my website speed? - internetVista Blog\" \/>\n<meta property=\"og:description\" content=\"The speed of your website is the first impression users will have of your business, and that\u2019s a fact. 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