Now imagine the impact, if their website was down for only 1 min\u2026<\/span><\/p>\n You think this never happens, right?<\/span><\/p>\n Well, In 2013 Amazon website was down<\/strong> during 43 minutes due to a server outage\u2026costing<\/span>\u00a0the company around <\/span>4,72 million in sales loss<\/a><\/strong>!<\/span><\/p>\n Apple, AliExpress or even other major players in e-commerce, none of them are free from a server outage. Unfortunately, it is often too late when you realize that your website suffers from downtime. <\/span><\/p>\n Whether you\u2019re the head of an e-commerce store or a marketing manager, this article will help you to set-up an optimal monitoring strategy<\/strong> for insuring your site\u2019s reliability and avoiding a downtime nightmare during holiday season.<\/span><\/p>\n Behold, the summary of the main topics:<\/span><\/p>\n The e-commerce key events<\/strong><\/a><\/p>\n Why should you monitor your e-commerce site<\/strong><\/a><\/p>\n 5 monitoring tips to get your site ready<\/strong><\/a><\/p>\n <\/p>\n [alert type=”success” icon-size=”hide-icon”] \u23f1\u00a0Estimated reading time: <\/strong>10 min 52 [\/alert]<\/p>\n Holiday season which includes Black Friday, Christmas and winter sales (for European countries) are important if not vital for online retailers. Actually, a large share of the annual turnover is generated exactly at this period of the year. <\/span><\/p>\n There is no \u201cone best day\u201d worldwide<\/b> as it depends on the consumer behaviours from each country. While the U.S or U.K online retailers will see a massive peak during the cyber week, it would be different for Belgium and France. <\/span><\/p>\n Indeed, most of them will purchase online right before Christmas and \u201cJanuary Sales\u201d.<\/span><\/p>\n The below board includes the <\/span>biggest days for online shopping<\/b> in Europe in 2015.<\/span><\/p>\n <\/p>\n According to <\/span>Adobe\u2019s prediction<\/span><\/a>, the 2017 holiday season will be the first to break $100 billion in online sales (in the U.S). They\u2019ve actually created a <\/span>specific landing page<\/span><\/a> on which you can see the results. <\/span><\/p>\n They\u2019ve made a similar analysis (back in 2016), where we can notice that the online shopping stats are slightly different from the U.S market. Here is the\u00a0<\/span>stats by country<\/span><\/a> in Europe.<\/span><\/p>\n A growing number of people go online, looking for special deals that they might not get from \u201cbrick and mortar\u201d retailers. It\u2019s specifically at this period of the year that the web traffic is booming.<\/span><\/p>\n When looking at the search trends made on Google (past 5 years in Belgium) for the queries such as \u201cpromotions\u201d or \u201cdeals, there is clearly an important peak between mid-November to early January. <\/span><\/p>\n Again, the queries tend to vary from one country to another. For instance, the trends is a bit different at the\u00a0<\/span>worldwide level<\/span><\/a>.<\/span><\/p>\n Source:<\/strong> Search result for related terms to \u201cdeals\u201d on Google Trends in Belgium<\/a><\/p>\n <\/p>\n Similar web released an interesting graphic regarding the sites traffic trends when it comes to holiday season for online retailers. Eventhough it is specific to the U.K market, shopping sites see their traffic going crazy one week prior to Black Friday (24 Millions) as well as during Christmas.<\/span><\/p>\nE-commerce key events<\/b><\/h2>\n
![\"biggest](\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2017\/11\/biggest-days-ecommerce-europe-2015.png\" "\\"biggest")
<\/a>Source:<\/strong> E-commerce News Europe<\/a><\/p>\nSearch trends during holiday season<\/b><\/h3>\n
On Google<\/b><\/span><\/h4>\n
![\"online](\"https:\/\/blog.internetvista.com\/wp-content\/uploads\/2017\/11\/google-trends-belgium.png\" "\\"google")
<\/a><\/p>\nShopping sites traffic<\/b><\/span><\/h4>\n